NASE on Micro-Business

To Click, To Shop

Posted on: May 1, 2009

I’ve pretty much taken it for granted that most retailers now sell their stuff online, so I was disappointed to learn that one of my favorite national brands has yet to set up an ecommerce site.  Why miss out on the chance to catch shoppers who aren’t able to make the trip down to the storefront?

Well, like most things involving the Internet, there’s no quick, easy fix to set up your site with those capabilities. Thankfully, there are some great resources out there for those looking to expand their online presence. One of my favorites is the Get Elastic Ecommerce Blog where you can find anything from tips to improve your customers’ checkout experience to engaging first-time visitors.

If you have recently added an online store to your site let us know how the process is going!

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